New Image International

Colostrum is nature’s first food.

Colostrum is a fluid produced by all mammals in the first few days after giving birth, before breast milk is produced. Colostrum gives infants the essential vitamins and minerals needed to ensure healthy development and protect against infection.

Scientists have found bovine (cow) colostrum supports good health in humans from infancy all the way through to old age.


The Science of Colostrum

Why is colostrum so important

Bovine colostrum is known to support the health of our digestive system by nourishing the gut wall. A healthy gut wall means our bodies have a natural defence system giving us the resistance we need to fight off bugs and viral infections helping our bodies perform at their best.

History of colostrum

Bovine colostrum has a long history of use as a traditional remedy in ancient cultures around the world. Modern science continues to discover new and exciting health benefits for humans who want to master the art of living well.

Colostrum in New Zealand

The New Zealand dairy industry developed the first commercial collection system for bovine colostrum. Hundreds of dairy farmers invested in and developed the technology to collect, pasteurise, dry and store colostrum in large quantities.

Alpha Lipid Lifeline

New Image™ International pioneered the marketing of colostrum, spotlighting its unique benefits to human health. Lifeline™ breakfast drink was the first product released, a forerunner to the popular Alpha Lipid™ Lifeline™.

Alpha Lipid™ technology

However, not all colostrum products are the same. To ensure maximum benefit, it is vital that as much natural bioactive colostrum is delivered to our bodies as possible. New Image™ International’s exclusive Alpha Lipid™ technology coats colostrum particles, protecting the nutrients as they pass through our harsh stomach environment. The Alpha Lipid™ coating is both water and fat soluble, improving the spread and absorption of colostrum particles into our bodies.

Protecting the animals’ well-being

Once a cow has given birth, she produces approximately 25 litres of colostrum over the following 72 hours. The first five litres is given to the calf as this is vital for its survival and health. These five litres provide sufficient colostrum to ensure adequate nutrition to the calf and to safeguard herd quality. Subsequent production of colostrum and milk for the future is also maintained by this practice.

Animal welfare is a top priority for us – we adhere to stringent guidelines to make sure our colostrum is sourced from well looked after, healthy cows.

We also rigorously test all our products to ensure they comply with strict international industry and food safety standards.